Vipshop Holdings Limited (Vipshop Holdings) is a holding company. Vipshop Holdings conducts its business through its subsidiaries and consolidated affiliated entity in the People's Republic of China. The Company is engaged in the online discount retailer for various brands. It offers branded products to consumers in China through flash sales on its vipshop.com Website. As of February 17, 2012, it had the rights to sell selective products from over 360 brands. As of December 31, 2011, it had offered diversified product offerings from over 1,900 popular domestic and international brands on its Website, including Aimer, A-life, Bossini, Disney, FOX, Harry Potter, Kappa, KUHLE, Lily, Limi, Mentholatum, Metersbonwe, MEXICAN, Ochirly and Pepsi. As of December 31, 2011, it owned seven registered trademarks, copyrights to six software programs developed by the Company, and four registered domain names, such as vipshop.com, vipshop.com.cn, vipshop.cn and vipshop.net.