Viva Goods Co. Ltd. engages in sports talent management and event production, sports related merchandise, sports consultancy, sports media, and content distribution. It operates through the Sports Experience and Multi-Brands Apparels and Footwear. The Sports Experience segment is involved in the operation, service provision and investment of sports destinations including sports parks, sports centres and ice-skating rinks, sports competitions and events as well as an e-sports club. The Multi-Brands Apparels and Footwear segment handles the research, development, design, marketing and sale of sports and lifestyle consumables. The company was founded on January 13, 2000 and is headquartered in Hong Kong.