BAIOO Family Interactive Ltd. operates as an investment holding company, which engages in the development and operation of children's online entertainment destinations. It operates through the Online Entertainment Business and Other Businesses segments. The company was founded by Wang Xiao Dong, Chen Zi Ming, Li Chong, Wu Lili, Kan Wei and Dai Jian on September 25, 2009, and is headquartered in Guangzhou, China.