InNature Bhd. is an investment holding company, which engages in the retail and distribution of The Body Shop and Natura products. It operates through the following geographical segments: Malaysia, Vietnam, and Cambodia. It supplies products through the following subsidiaries: Rampai-Niaga, Ola Beleza, Hello Natural, TBS Vietnam, and Green Cosmetics. The company was founded by Kim Choo Cheah in 1984 and is headquartered in Kuala Lumpur, Malaysia.