Alliance Bank Malaysia Bhd. engages in the provision of financial services. It operates through the following business segments: Consumer Banking, Business Banking, Financial Markets, Stockbroking and Corporate Advisory, and Others. The Consumer Banking segment provides personal banking solutions covering mortgages, term loans, personal loans, hire purchase facilities, credit cards, and wealth management. The Business Banking segment covers small and medium enterprise, corporate, and commercial banking. The Financial Markets segment offers foreign exchange, money market, hedging and investment solutions for banking customers. The Stockbroking and Corporate Advisory segment consist of initial public offering, equity fund raising, debt fund raising, mergers and acquisitions, and corporate restructuring. The Others segment represents other business operations including unit trust, asset management, alternative distribution channels, trustee services, and head office. The company was founded in 1958 and is headquartered in Kuala Lumpur, Malaysia.