PUC Bhd. operates as an investment holding company, which engages in the digital services that include financial technology related services, new media, eCommerce, mobile payment, digital imaging, and artificial intelligence. It operates through the following segments: OmniChannel and Presto. The OmniChannel segment provides media and advertising businesses, as well as the digital imaging business. The Presto segment is a digital ecosystem of businesses consisting of e-commerce, electronic money, payment services, and technology businesses. The company was founded on November 3, 1997 and is headquartered in Kuala Lumpur, Malaysia.