LifeBrandz is a brand development and management Group with interests in lifestyle-related and entertainment sectors, leveraging on its core competence in developing brands. In FY2006, LifeBrandz focused its pursuit in the development of the lifestyle business. Catering to the hip and trend setting crowd in Singapore, The Balcony Bar and Ministry of Sound became well-known. The Company quickly established itself amongst the most dynamic lifestyle players in the country and region.