Soo Kee Group Ltd. is a Singapore-based company, which is engaged in investment holding. The Company operates through the retail and trading of jewellery business segment. The Company offers a range of jewelry products and mementoes through its Soo Kee Jewellery, SK Jewellery and Love & Co. brands. Soo Kee Jewellery offers products, including diamonds, engagement rings and wedding rings. SK Jewellery offers collections, including Allove Diamond, Dancing Star, Star Carat, Cherio, Disney Princess, Fiestar, Floral, Jade Royale and Shima. Love & Co. offers products, including wedding bands and engagement rings. The Company, through its subsidiaries, is engaged in activities, including retail sale of jewelry, watches and luxury goods, and logistics and distribution management. It offers SOOKEE Estore, which is an e-commerce platform featuring a range of certified diamonds. The Company has a network of approximately 60 retail stores situated in shopping malls in Singapore and Malaysia.