Phoenix New Media Limited (PNM) is a new media company providing content on an integrated platform across Internet, mobile and television (TV) channels in China. PNM enables consumers to access professional news and other content and share user-generated content (UGC), on the Internet and through their mobile devices. The Company also transmits its UGC and in-house produced content to TV viewers primarily through Phoenix TV. Its platform includes its ifeng.com channel, consisting of its ifeng.com Website, its video channel, consisting of its video vertical and video services and applications, and its mobile channel, including its mobile Internet Website and mobile applications. The Company generates revenues from providing advertising services on its websites and paid services, which include mobile Internet and value-add services and video value-added services.