Brady Corporation (Brady) is an international manufacturer of identification solutions and specialty materials that identify and protect premises, products and people. Brady provides customers with a range of customized and diverse products for use in various applications. The Company is organized and managed on a geographic basis within three regions: Americas, Europe, the Middle East and Africa (EMEA), and Asia-Pacific, which are the segments. the Company business platforms include Identification Solutions (ID Solutions) and Direct Marketing. In May 2014, Boyd Corp acquired first phase of purchase of the Asian and European Precision Die Cut Converting business of Brady Corp. In August 2014, the Company completed second phase of two-step divestiture of its European and Asian Die-Cut businesses to Boyd Corporation. In August 2014, Boyd Corp completed final phase of its purchase of the Asian and European Precision Die-Cut Converting business of Brady.