Xcel Brands, Inc. (Xcel) is a brand management and development company. The Company is engaged in the design, licensing, marketing and retail sales of branded apparel, footwear, accessories, jewelry and home goods, and the acquisition of additional consumer lifestyle brands. Its brand portfolio consists of the Isaac Mizrahi, Judith Ripka and H Halston brands. It also manages and designs the Liz Claiborne New York brand, which is sold through QVC, a direct-response television and e-commerce retailer. The Company's business includes in-house designers and marketing executives who work with its licensees to help design and promote each brand within its respective distribution channels. Xcel markets and promotes its brands through direct-response television, Internet, and traditional retail distribution channels.