SharpLink Gaming, Inc. focuses its treasury strategy on Ether (ETH), the native token of the Ethereum blockchain, as its primary treasury asset. The company also operates an online affiliate marketing business that delivers unique fan activation solutions to its sportsbook and online casino gaming partners. It operates through the ETH Treasury Management and Affiliate Marketing segments. The ETH Treasury Management segment engages in delegating ETH to third-party validators and staking programs to generate rewards and benefit from price appreciation. The Affiliate Marketing segment focuses on performance-based customer acquisition services for sportsbooks and online casino gaming operators worldwide through its PAS.net network. In addition, it owns and operates a portfolio of direct-to-player, state-specific affiliate marketing websites designed to attract, acquire, and drive local sports betting and online casino gaming traffic to its valued partners. The company was founded by Robert Phythian in 2019 and is headquartered in Minneapolis, MN.