Rentrak Corporation is a global media measurement and information company serving the entertainment, television, video and advertising industries. Its Software as a Service (SaaS) technology merges television viewership information from over 100 million televisions (TVs) and devices with consumer behavior and purchases information (Advanced Demographics) across multiple platforms, devices and distribution channels. The Company also measures box office results from more than 100,000 movie screens in 36 countries throughout the world. In addition, certain clients use Rentrak�s databases to populate programmatic buying systems. Rentrak measures live TV, recorded TV (DVR), Video-On-Demand (VOD), and whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels.