iQIYI, Inc. provides online entertainment services. It attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, online games, live broadcasting, IP licensing, talent agency and online literature. The firm distinguishes itself in the online entertainment industry by its technology platform powered by advanced AI, big data analytics and other core proprietary technologies. The company was founded by Yu Gong on November 27, 2009 and is headquartered in Haidan District, China.