HealthEquity, Inc. is technology-enabled services platforms that enables consumers to make healthcare saving and spending decisions. Its platform provides an ecosystem where consumers can access their tax-advantaged healthcare savings, compare treatment options and pricing, evaluate and pay healthcare bills, receive personalized benefit and clinical information, earn wellness incentives, and make educated investment choices to grow their tax-advantaged healthcare savings. Its customers include individuals, employers of all sizes and health plans. The Company generates revenue primarily from three sources: account fees, custodial fees and card fees. The Company developed technology and a differentiated focus on the consumer to facilitate the transition to a more consumer-centric approach to healthcare saving and spending.