German American Bancorp, Inc. is a financial services holding company. The principal subsidiary of the Company is its banking subsidiary, German American Bancorp (the Bank), which operates through 34 retail banking offices in 12 contiguous Southern Indiana counties. It operates in three primary segments: core banking, trust and investment advisory services, and insurance operations. The Bank owns a trust, brokerage, and financial planning subsidiary, which operates from its banking offices, and a property and casualty insurance agency with insurance agency offices throughout its market area. Its lines of business include retail and commercial banking, mortgage banking, financial planning, full-service brokerage and trust administration, and a range of personal and corporate insurance products. In July 2011, the Company opened a financial services center in Bloomington. In October 2013, the Company merged with United Commerce Bancorp (United).