Blue Buffalo Pet Products, Inc. is a pet food company in the United States, selling dog and cat food made with whole meats, fruits and vegetables, and other natural ingredients. The Company has built four product lines under its BLUE brand. The Company develops, produces, markets and sells pet food under its product lines, which include BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom. Each line of pet food includes different product types for dogs and cats, such as dry food, wet food and treats. The Company also produces and sells cat litter products under the BLUE Naturally Fresh line. The Company sells its products in the specialty channels, either directly to retailers or through distributors. The specialty channels include national pet superstore chains, regional pet store chains, neighborhood pet stores, veterinary clinics, farm and feed stores, e-commerce retailers, military outlets and hardware stores.