Star Plus Legend Holdings Ltd. is an investment holding company, which engages in the new retail business and intellectual property (IP) creation and operation business. It operates through the New Retail, and IP Creation and Operation segments. The New Retail segment includes sales of Motu coffee, as well as the new retail business of health care and other products. The IP Creation and Operation segment involves in the IP creation, media content creation, event planning and celebrity IP management. It primarily operates in the domestic market. The company was founded by Chung Chen, Chun-Jung Yang, Hsin-Ting Ma and Hui-Mei Yeh on January 3, 2020 and is headquartered in Kunshan, China.