New Silkroad Culturaltainment Ltd. is an investment holding company. It engages in real estate development and property management; cultural tourism and entertainment; and production and sale of renowned brands of wine in China. The firm operates through the following business segments: development and operation of real estate, integrated resort and cultural tourism; production and distribution of wine; and entertainment business. The company was founded on April 4, 2001 and is headquartered in Hong Kong.