Yinsheng Digifavor Co. Ltd. is an investment holding company, which engages in the provision of mobile top-up service to mobile subscribers. It offers electronic banking systems of People's Republic of China banks, offline channels including convenience stores, mobile phone stores and other third-party retailer chains, and other channels such as third-party online platforms. It operates through Top Up Services and Digital Marketing Services segments. The Top Up Services segment involves in provision of mobile charges and mobile data usage top up services to mobile subscribers. The Digital Marketing Services segment involves in provision of all-in-one live streaming services and sourcing and delivery of virtual products and related value-added services. The company was founded by Junmou Huang and Hua Yang in June 2006 and is headquartered in Shenzhen, China.