X. J. Electrics (Hu Bei) Co., Ltd. engages in the research, development, design, manufacturing and sales of electric home appliances and non-electric household goods. Its products include electric griddles, air fryers, kettles, blenders, mixers, digital scales, humidifiers, laser projector lights, garden hoses, and cookware products. The company was founded by Yun Pan, Ying Ji, You Xiang Li, Xi Ping Xu, Yan Hu and Hong Liang Yi on July 23, 2012 and is headquartered in Shenzhen, China.