China Mengniu Dairy Co., Ltd. is an investment holding company, which engages in the manufacture and distribution of dairy products. It operates through the following segments: Liquid Milk, Ice Cream, Milk Formula, Cheese, and Others. The Liquid Milk segment refers to ultra-high temperature milk, milk beverages, and yogurt. The Ice Cream segment involves dairy-based ice cream. The Milk Formula segment is involved with milk powders. The Cheese segment includes the distribution of cheese. The Others segment pertains to raw materials for dairy products. The company was founded on February 16, 2004 and is headquartered in Hong Kong.