YH Entertainment Group engages in the entertainment business. It operates through the following business lines: Artist Management, Music Internet Protocol (IP) Production and Operation, and Pan-Entertainment Business. The Artist Management business line arranges managed artists to commercial activities and provides entertainment content services. The Music IP Production and Operation business line deals with the licensing of the firm's music IPs to music streaming platforms and other music service providers. The Pan-Entertainment business line includes commercial development of virtual artists, variety program format licensing, and sales of artist-related merchandise. The company was founded by Hua Du in July 2009 and is headquartered in Beijing, China.