Mount Everest Gold Group Co., Ltd. is an investment holding company, which engages in the business of the retailing jewelries. It operates under the New Jewellery Retail and Fresh Food Retail segments. The New Jewellery Retail segment includes designing and sales of gold, silver, colored gemstones, and gem-set and other jewellery products. The Fresh Food Retail segment focuses on online-and-offline sales of fresh food and providing related electronic platforms and branding and software as a service to enterprises along the agricultural supply chain as well as small and medium-sized businesses. The company was founded by He Chen and Peng Cheng Qian on January 19, 2017 and is headquartered in Shenzhen, China.