Hypebeast Ltd. is an investment holding company, which engages in the provision of digital content and website advertisement spaces, and the operation of an online store. It operates through the Media, and E-Commerce and Retail segments. The Media segment deals with the provision of advertising spaces, provision of services for creative agency projects, and publication of magazines. The E-commerce and Retail segment focuses on the operation of online and offline retail platforms for the sale of third-party branded clothing, shoes and accessories and commission fee from consignment sales. The company was founded by Pak Wing Ma in 2005 and is headquartered in Hong Kong.