Cheetah Holdings Bhd. engages in the provision of product designing, product development, marketing, and retailing of sports apparel and accessories. Its brands include Cheeta Sports, C2 United, CTH Unlimited, GQ, Cheetah Ladies, C. Union, Arissa, Cheetah Junior, Baby Cheetah, and Ladybird Kids. The company was founded in 1977 and is headquartered in Seri Kembangan, Malaysia.