New Hoong Fatt Holdings Bhd. is an investment company, which engages in the manufacturing, trading, and exporting of automotive replacement parts and accessories. It operates through the following geographical segments: Malaysia, ASEAN, and Non-ASEAN. The Non-ASEAN segment consists of Middle East, Central and South America, Europe, Africa, and China. The company was founded on April 2, 1997 and is headquartered in Klang, Malaysia.