Fiamma Holdings Berhad (Fiamma) commenced its operations in a shophouse in Johore Bahru in 1979, under Fiamma Sdn. Bhd, the first company of Fiamma Group. With only a staff of five, the company marketed and distributed its own house brand of electrical home appliances in Malaysia under the name of ELBA & FABER. Despite its humble beginnings and small workforce, the company was big on ideas and growth plans. Within a short time, Fiamma expanded its activities to Kuala Lumpur, where its head office is based today.