Well Chip Group Berhad is an investment holding company. Through its subsidiaries, the Company is principally involved in the provision of pawnbroking services and business of retail and trading of jewellery and gold. The Company has 27 operating outlets, comprising 23 pawnshops and 4 retail outlets which are adjacent to its pawnshops. The Company principally operates in Malaysia and predominantly serve customers in the state of Johor.