Hup Seng Industries Bhd. is an investment holding company, which engages in the manufacture and sale of biscuits and confectionery food items. Its products include crackers, cookies, biscuits, and beverage mix. It operates through the following segments: Biscuit Manufacturing Division, Beverage Manufacturing Division, and Trading Division. The Biscuit Manufacturing Division segment includes the manufacture and sale of biscuits. The Beverage Manufacturing Division segment focuses on the business of production and wholesale of coffee mix and foodstuff. The Trading Division segment relates to the sale and distribution of biscuits, confectionery, and foodstuff. The company was founded on October 4, 1991 and is headquartered in Batu Pahat, Malaysia.