Alliance Bank Malaysia Bhd, formerly Alliance Financial Group is a Malaysia-based company engaged in providing banking and financial services. Its core business segments consist of the Consumer Banking segment, which offers personal banking solutions, including mortgages, various loans, hire purchase facilities, credit cards, and wealth management; the business banking segment, which consists of small and midsize enterprise and wholesale banking, and offers products and services, such as cash management, trade finance, treasury, and structured solutions; the financial markets segment, which offers money market, hedging, foreign exchange, wealth management, and other services; and the investment banking segment, which provides stockbroking and corporate advisory services.