XOX Bhd. is an investment holding company, which engages in the provision of mobile telecommunications products and services, e-Wallet services, e-commerce solutions, and digital advertising. It operates through the following segments: Mobile Telecommunication Services, Sports, Investment Holding, and Other. The Mobile Telecommunication Services segment focuses on the provision of mobile communication services and its related products, e-commerce services, and digital advertising in Malaysia. The Sports segment is involved in establishing, managing, and controlling a football club. The Other segment refer to the non-core business activities of the group. The company was founded in 2005 and is headquartered in Petaling Jaya, Malaysia.