Serial System Ltd is engaged in investment holding and provision of management services to its subsidiaries. The Company operates through three segments: electronic components distribution, consumer products distribution and other businesses. It operates its Electronic components distribution segment through its subsidiary, Serial Microelectronics Pte Ltd., which is engaged in the distribution of electronic and electrical components. Its consumer products distribution segment is engaged in the distribution of finished goods, including lifestyle and consumer electronic products to household appliances, and consists of information technology accessories, photo accessories, printer accessories and items, such as motherboards and hard-disk drives. Its other businesses segment includes investment holding and trading, rental of investment properties, outdoor advertising media and hospitality solutions, ethylene oxide sterilization, and assembly and distribution of medical devices.