Birks Group Inc., formerly Birks & Mayors Inc., is a North American luxury jewelry brand which designs, develops, makes and retails fine jewelry, timepieces, sterling silver and gifts. As of May 31, 2013, the Company operated 53 luxury jewelry stores, 30 stores under the Birks brand, located in all cities across Canada, two retail locations in Calgary and Vancouver under the Brinkhaus brand, 20 stores under the Mayors brand, located in Florida and Georgia and one store under the Rolex brand name. The Company�s jewelry products are made of 18 karat gold, platinum or sterling silver. The Company operates its business in two geographic areas, Canada and the Southeastern United States. During the fiscal year ended, March 30, 2013 (fiscal year), the Company closed four Mayors stores located in Plantation, Florida, Wellington, Florida, Estero, Florida and Buford, Georgia and two Birks stores located in Richmond, British Columbia and Hamilton, Ontario.