Hypebeast Ltd. operates as an investment holding company, which engages in the provision of digital content and website advertisement spaces, and operation of online store. It operates through the Digital Media and E-Commerce segments. The Digital Media segment deals with the provision of advertising and publication of magazines. The E-commerce segment focuses on the operation of online stores for the sale of third-party branded clothing, shoes, and accessories. The company was founded by Pak Wing Ma in 2007 and is headquartered in Hong Kong.