Facebook, Inc. (Facebook), is engaged in building products to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. Developers can use the Facebook Platform to build applications and Websites that integrate with Facebook to reach its global network of users and to build personalized and social products. It offers advertisers a combination of reach, relevance, social context and engagement. Effective January 8, 2014, Facebook Inc acquired Little Eye Software Labs Pvt Ltd. Effective January 13, 2014, Facebook Inc acquired Branch Media Inc. In April 2014, Facebook Inc acquired ProtoGeo Oy, a Helsinki-based developer of software for smartphones. Effective July 21, 2014, Facebook Inc acquired Oculus VR Inc, an Irvine-based developer of virtual mobile gaming application software.