Activision, Inc. (Activision Blizzard) is a worldwide publisher of online, personal computer (PC), console, handheld, and mobile interactive entertainment products. The Company operates in three segments: Activision Publishing, Inc. (Activision) and its subsidiaries engaged in publishing interactive entertainment software products and downloadable content; Blizzard Entertainment, Inc. (Blizzard) and its subsidiaries engaged in publishing real-time strategy, role-playing PC games and online subscription-based games in the multiplayer online role-playing game (MMORPG) category, and Activision Blizzard Distribution engaged in distributing interactive entertainment software and hardware products (Distribution). In October 2013, ASAC II LP raised its stake to 24.9% from 9.512%, by acquiring a further 15.388% interest in Activision Blizzard Inc from Vivendi SA.